MAKE MONEY #28: Sell Domain Names that You Generate

Good for: Students, Retirees, Writers, Artists, Parents, ALL Creatives

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Difficulty: 5 (MEDIUM)

Initial Investment: 2 (LOW) or none


Good for: Students, Retirees, Writers, Artists, Parents, ALL Creatives

domain names for sale, sell domain names, sell domain name
Could yours be the BEST?

Generate Creative Domain Names for Sale and Profit

Are you good with names and words? Want to sell domain names and get started? Another way to use your creative brain for profit is to generate and create business domain names. We rated this as MEDIUM since there is a fair amount of competition in this passive income realm already.

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Domain Names for Sale

Best Places to Sell Domain Names

Pretty much most domain registrars also offer the ability to sell domain names. Here are some of the top ones we have found:

  • NameCheap–best one overall, good user interface, smooth process
  • NameSilo–good second contender, have used them
  • HostGator–I have not used personally, but have heard good things
  • GoDaddy–large and powerful company, but difficult user interface, aggressive marketing of their products if you can handle it

My Note: I’ve personally used NameCheap for years for my domain names, and even for locking in domain name ideas that I want to test. I find the site easy to use and the process to be speedy. Of course, the low prices don’t hurt one bit. ;-)

—>Going up against the cheap domain sites like NameCheap could be hard at first, but if you stay with it and think up some amazing domain names, you could come out ahead. OR, simply join and sell for cheap but have a lot of good names to sell.

Popular Marketplaces to Sell Domain Names

  • Afternic–I am not familiar with this one personally, but have heard good things about it
  • Flippa–definitely check this site out if you haven’t already, my personal experience (selling/buying) has been great
  • Sedo–I am not familiar with this one personally

TIP: You should always consider the CUSTOMER EXPERIENCE for the buyer.

FLIPPA for the Buyer: What is the Customer Experience Like?

How can I get in the Buyer’s shoes?

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For an example of a good buyer experience, and for more inside info about Flippa and what it is like on the BUY side, see BEGINNER GUIDE: Make Your Buy a Positive Flippa Legit Experience. A lot of people will ask, “Is Flippa Legit?” or “Is Flippa Safe?” and this guide should calm you and their fears. Because YES, there are red flags to watch out for. These issues will make your listing look wrong or illegitimate to the Buyer.

So be aware of how you are perceived.

Domain registrar BlueHost offers a great article with tips and tricks on how to correctly get into the domain name selling business.

TIP: Got a business that just didn’t fly for some reason? Don’t let your old domain names just sit there gathering dust, or recurring annual fees.

What Determines the Value of a Domain?

We have to say the market decides: it’s whether someone is willing to pay a lot for it. GoDaddy runs a popular Domain Name Appraisal Tool, with some clear pluses and minuses. The pluses are that they still do consider .com to be a premium extension (agree somewhat, but that is changing rapidly in the world of .net, .ai, .business, etc).

Raining .Cats and .Dogs

I have even seen people using .dog and .cat to cash in on the pet craze.

They analyze the character length (again, shorter is better, OK–good, I guess). Their algorithm uses machine learning with their proprietary sales data from 20+ years of experience managing 84+ million domains. As the number #1 reseller of domain names they have some mighty data.

The Minuses of the Go Daddy Domain Name Appraisal Tool

But GoDaddy does NOT measure the semantics or the humor in a domain name, and how much that is worth to the user. Or the ease of use, like if words are spelled out or not, making the name really easy to remember.

The algorithm is simply too– well, simple–for that. For example, my all-time favorite domain is .sucks. Yes, it’s for real and it is available here. (Their tagline: A domain registry with a point of view. Pretty cool.) They also run contests and this is a GREAT idea for gathering customers, BTW.

TIP: Run a contest for customers to use the domain name you are selling.

But back to Godaddy–According to them, the average sale price (2017) for a domain at GoDaddy auctions was $2,344.00. It’s probably a bit higher now, right?

How Do YOU Say It?

However, GoDaddy may be using AI, but they do not take into account very important English language idioms, slang, and true phrasing. Phrasing your ideas in the right way (how people think and actually speak) is crucial.

Premium or Not?

Are you trying to sell a premium (read: costly, lots of traffic, or a great market/sector, like Finance or Pets) can be challenging for an individual just selling a few names here and there. So check out the competitors like Odys (see how below) and go from there. You will need to register with them, first.

Odys Global comments thoroughly on each name

Aged Domains and Domain Auctions

Thousands of domain names expire every day. The reasons are all different. Some owners forgot to renew the domains, some just don’t want them anymore. But if you can grab a good one and then sell it, that is golden.

Admittedly, selling and aged domain has its benefits for the Buyer. Odys Global sells aged and PREMIUM domains (established traffic, etc). You can bid on expired domains pretty much anywhere, anytime from the GoDaddy Investor app (Apple Store) or here for Google Play. Popular marketplace Sedo runs a bi-monthly GreatDomains Auction.

You want to sell domain names that work for everyone.

Find the Right Ones

To sell domain names with some degree of confidence, be sure look around. One way to understand better which domain names sell and which ones don’t, check out the Odys website and how they describe each domain name in detail. Their commentary (although kind of sales-y) can be enlightening, both for names that you would want to emulate, AND ones you would not.

TIP: Follow Odys Global for a month or so, and see which names just sit there and wither, or are gone right away, and for what price.

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